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Using Twitter to sell out an event


One of the advantages Twitter brings to the marketing table is the ability to spread the word about special events that businesses are sponsoring. Jack Mardack, marketing director for Eventbrite in San Francisco, offers six tips on using Twitter to sell out an event, including: creating a branded Twitter page, following people who can help and creating a unique "hashtag." BUSINESS WEEK


Breeding loyalty through great customer service


Gary Cochran of the restaurant Beau Jack's in suburban Detroit talks about offering great customer service that breeds loyal diners. He advertises with his customers -- in high-school yearbooks, for instance -- and empowers his employees, some of whom have worked for Cochran for decades. The Examiner


Protecting your most valuable business asset

The produce business is tough in this economy and likely to get tougher. In times like these, every customer becomes a critically important asset that you can’t afford to lose. PRODUCE MERCHANDISING


15 Sites for Promoting Your Local Business



Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.The advertising of the future is going online--and going local. This hot trend is growing rapidly and shows no signs of letting up. In fact, according to a report by Borrell Associates, local online advertising is expected to grow by 31 percent this year, hitting $7.7 billion. ENTREPRENEUR


Customer-Driven Marketing


Loyal customers are a powerful ally. As you will learn, they can generate new business with the accolades they share about your product or services. They can be instrumental in getting and keeping a product stocked on shelves. Want the voice of your satisfied customers to be heard? Read the articles in this Guide to Customer-Driven Marketing. They contain ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing. INC.


Tropicana Says, 'Get Your Fruit On!'


Tropicana is promoting healthy habits by inviting consumers to "Get your fruit on!" To help celebrate National Fruit and Vegetable Month, which runs throughout June, Tropicana is encouraging consumers to practice healthy eating habits -- including drinking Tropicana juice. BRAND WEEK


Strategies: Squeeze your way to business growth


If you want to grow your small business, it's time to squeeze some oranges No, I don't mean you have to go out and start drinking orange juice. I mean you have to squeeze more out of the things you already do and have in your business now — your products, services, customers, distribution, even employees. You've got to make from what you already have, especially in this economy. USA TODAY