The Class Produce Group Marketing News


Here you will find articles on industry trends, marketing and advertising


Why Sell more Produce?

Looking for ways to increase produce sales? Listed below are simple facts about fresh produce and health that you can pass on to your customer. More...

Four Keys to Warding Off Challengers

All companies, regardless of resources or size, can employ straightforward strategies to keep their competitors from overtaking themMore...

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember. More...

Food Firms Cook Up Ways to Combat Rare Sales Slump

The packaged-food industry has long touted itself as recession-proof. Strapped consumers are shattering that assumption, setting off a frenzy in the nation's supermarket aisles and cooking labs. More...

Viewpoint: 2D bar codes put marketing messages at shoppers' fingertips

Entering a supermarket, a person is faced with thousands of choices of what to buy, pitting fruits and vegetables in the produce department not only against each other but also against food products throughout the store. PRODUCE NEWS


Customers Your Company Doesn't Want


Aiming to please too many different types of customers can be a fatal flaw. Focus on your core audience and don't waste money on the rest. BUSINESS WEEK



15 Sites for Promoting Your Local Business

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.The advertising of the future is going online--and going local. This hot trend is growing rapidly and shows no signs of letting up. In fact, according to a report by Borrell Associates, local online advertising is expected to grow by 31 percent this year, hitting $7.7 billion. ENTREPRENEUR


Customer-Driven Marketing

Loyal customers are a powerful ally. As you will learn, they can generate new business with the accolades they share about your product or services. They can be instrumental in getting and keeping a product stocked on shelves. Want the voice of your satisfied customers to be heard? Read the articles in this Guide to Customer-Driven Marketing. They contain ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing. INC.


Tropicana Says, 'Get Your Fruit On!'

Tropicana is promoting healthy habits by inviting consumers to "Get your fruit on!" To help celebrate National Fruit and Vegetable Month, which runs throughout June, Tropicana is encouraging consumers to practice healthy eating habits -- including drinking Tropicana juice. BRAND WEEK


Strategies: Squeeze your way to business growth

If you want to grow your small business, it's time to squeeze some oranges No, I don't mean you have to go out and start drinking orange juice. I mean you have to squeeze more out of the things you already do and have in your business now — your products, services, customers, distribution, even employees. You've got to make from what you already have, especially in this economy. USA TODAY






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